Bachelor of Science in Business Administration with a Specialization in Marketing Online
Solidify your knowledge of business fundamentals while developing proficiencies in social media, consumer behavior, statistical analysis and strategic management.
Enrollment for our accelerated online business programs is open. Get started today!
Program Overview
Discover the advantages of an online BSBA in Marketing
$479
Per Credit Hour
Up to 90
Program Transfer Credits
120
Credit Hours
Transform brands with robust marketing strategies when you earn your BS in Business Administration with a Specialization in Marketing from SIUE. Shore up your knowledge of business fundamentals, systematic problem-solving and interpersonal skills and gain specialized insight into marketing research and key industry tools.
This 100% online program emphasizes the importance of social media and how it should be used to complement traditional marketing methods and its various applications. Add marketing metrics, creation of marketing plans and alignment of marketing strategies with organizational goals to your skillset to become a qualified candidate for public relations, social media, copywriting and advertising sales roles in a variety of organizations.
In this online program, you will learn to:
- Describe different forms of social media, including strengths and weaknesses from a marketing standpoint
- Understand when, how much and how often social media should be used in conjunction with (or in place of) traditional marketing methods
- Extend consumer behavior and marketing research theories to social media marketing
- Apply social media marketing in personal and professional contexts
- Understand consumer behavior through the investigation and integration of several theoretical models
- Analyze marketing environments and identify target markets
- Develop marketing strategies that are aligned with an organization's goals
- Create marketing plans that are clear, concise and actionable
- Use marketing metrics to measure and track the success of marketing campaigns
- Apply ethical principles to marketing decisions
- Describe different forms of social media, including strengths and weaknesses from a marketing standpoint
- Understand when, how much and how often social media should be used in conjunction with (or in place of) traditional marketing methods
- Extend consumer behavior and marketing research theories to social media marketing
- Apply social media marketing in personal and professional contexts
- Understand consumer behavior through the investigation and integration of several theoretical models
- Analyze marketing environments and identify target markets
- Develop marketing strategies that are aligned with an organization's goals
- Create marketing plans that are clear, concise and actionable
- Use marketing metrics to measure and track the success of marketing campaigns
- Apply ethical principles to marketing decisions
Career opportunities:
- Marketing Specialist
- Public Relations Specialist
- Advertising Sales Agent
- Social Media Manager
- Marketing Specialist
- Public Relations Specialist
- Advertising Sales Agent
- Social Media Manager
The School of Business at SIUE is accredited by The Association to Advance Collegiate Schools of Business (AACSB International) and is one of only two percent of business colleges and universities in the world to hold this accreditation for business and accounting. The School has been accredited since 1975.
Tuition
SIUE offers an affordable online marketing BSBA
Tuition for the BSBA with a Specialization in Marketing online degree program is the same for in-state and out-of-state students. All fees are included.
$479*
Per Credit Hour
If you are applying for financial aid, please use Federal School Code 001759. For more information, please contact our financial aid office by calling 618-650-3880 or emailing [email protected].
*Tuition includes all fees and is subject to change without notice. The University reserves the right to increase tuition and fees at any time.
Calendar
Here are the important dates for this online bachelor's program
The BSBA with a Specialization in Marketing program is delivered in an online format ideal for working professionals, conveniently featuring six start dates each year. Choose the start date that best fits your goals.
Upcoming Start Dates
1/2/25
Next Application Deadline
1/18/25
Start Classes
| Term | Start Date | Application Deadline | Document & Financial Aid Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Spring I | 1/18/25 | 1/2/25 | 1/8/25 | 1/14/25 | 1/16/25 | 3/7/25 |
| Spring II | 3/22/25 | 3/5/25 | 3/12/25 | 3/18/25 | 3/20/25 | 5/9/25 |
| Summer I | 5/12/25 | 4/23/25 | 4/30/25 | 5/6/25 | 5/8/25 | 6/23/25 |
| Summer II | 6/28/25 | 6/11/25 | 6/18/25 | 6/24/25 | 6/26/25 | 8/9/25 |
Admissions
Applying for this BSBA in marketing is simple
- Complete the online bachelor's degree program application
- $40 application fee
- Official transcripts from all previously attended and current colleges
Admission to the BSBA – Marketing online program is based on a variety of factors including previous work in other undergraduate programs.
Transfer students who have attempted at least 30 semester hours in courses at accredited institutions will be automatically admitted to SIUE and eligible for direct entry into the School of Business provided they have earned a minimum cumulative 2.0 GPA (on a 4.0 scale) in coursework at the accredited school(s) previously attended.
The successful completion of College Algebra is strongly recommended.
Pathways for students with less than 30 credit hours
Transfer students who have attempted fewer than 30 semester hours must meet different transfer admission criteria. Please see additional policy requirements and contact the School of Business at [email protected].
Progression
Once students have completed ENG 101, ENG 102, MATH 120, ACS 101, ECON 111, ECON 112 and CMIS 108 with at least a grade of C or higher in each course and have an SIUE GPA 2.25 or higher, they will be classified as a Business Administration (BSBA) major with a specialization.
Retention
Students who fail to maintain at least a 2.25 cumulative SIUE GPA will be placed on School of Business probation. Students will be notified when they are not meeting the cumulative GPA retention standard and will be informed of the timeframe allowed to improve their GPA. Students who do not meet retention requirements for two consecutive terms will be removed from the School of Business.
All required documents (e.g., official transcripts) should be sent to the following address:
Office of Admissions
Campus Box 1047
Edwardsville, IL 62026-1047
Electronic official transcripts should be submitted to [email protected].
Courses
Take a look at the courses offered in your degree program
The BSBA – Marketing online curriculum is comprised of 120 credit hours, including 51 credit hours of business administration major courses and 15 credit hours consisting of required and elective courses. Additionally, students may also have to complete other general education and/or elective course requirements to achieve graduation requirements.
Also available:
See our other online undergraduate degree programs.
