Bachelor of Science in Business Administration with a Specialization in Marketing Online
Solidify your knowledge of business fundamentals while developing proficiencies in social media, consumer behavior, statistical analysis and strategic management.
Enrollment for our accelerated online business programs is open. Get started today!
Program Overview
Discover the advantages of an online BSBA in Marketing
$479
Per Credit Hour
Up to 90
Program Transfer Credits
120
Credit Hours
Transform brands with robust marketing strategies when you earn your BS in Business Administration with a Specialization in Marketing from SIUE. Shore up your knowledge of business fundamentals, systematic problem-solving and interpersonal skills and gain specialized insight into marketing research and key industry tools.
This 100% online program emphasizes the importance of social media and how it should be used to complement traditional marketing methods and its various applications. Add marketing metrics, creation of marketing plans and alignment of marketing strategies with organizational goals to your skillset to become a qualified candidate for public relations, social media, copywriting and advertising sales roles in a variety of organizations.
In this online marketing degree program, you will learn to:
- Describe different forms of social media, including strengths and weaknesses from a marketing standpoint
- Understand when, how much and how often social media should be used in conjunction with (or in place of) traditional marketing methods
- Extend consumer behavior and marketing research theories to social media marketing
- Apply social media marketing in personal and professional contexts
- Understand consumer behavior through the investigation and integration of several theoretical models
- Analyze marketing environments and identify target markets
- Develop marketing strategies that are aligned with an organization's goals
- Create marketing plans that are clear, concise and actionable
- Use marketing metrics to measure and track the success of marketing campaigns
- Apply ethical principles to marketing decisions
- Describe different forms of social media, including strengths and weaknesses from a marketing standpoint
- Understand when, how much and how often social media should be used in conjunction with (or in place of) traditional marketing methods
- Extend consumer behavior and marketing research theories to social media marketing
- Apply social media marketing in personal and professional contexts
- Understand consumer behavior through the investigation and integration of several theoretical models
- Analyze marketing environments and identify target markets
- Develop marketing strategies that are aligned with an organization's goals
- Create marketing plans that are clear, concise and actionable
- Use marketing metrics to measure and track the success of marketing campaigns
- Apply ethical principles to marketing decisions
Marketing career opportunities:
- Marketing Specialist
- Public Relations Specialist
- Advertising Sales Agent
- Social Media Manager
- Copywriter
- Marketing Specialist
- Public Relations Specialist
- Advertising Sales Agent
- Social Media Manager
- Copywriter
The School of Business at SIUE is accredited by The Association to Advance Collegiate Schools of Business (AACSB International) and is one of only two percent of business colleges and universities in the world to hold this accreditation for business and accounting. The School has been accredited since 1975. The next AACSB re-accreditation visit is scheduled for 2027.
Tuition
SIUE offers an affordable online marketing BSBA
Tuition for the online marketing degree is the same for in-state and out-of-state students. All fees are included.
$479*
Per Credit Hour
If you are applying for financial aid, please use Federal School Code 001759. For more information, please contact our financial aid office by calling 618-650-3880 or emailing [email protected].
*Tuition includes all fees and is subject to change without notice. The University reserves the right to increase tuition and fees at any time.
Calendar
Here are the important dates for this online marketing bachelor's
The BSBA with a Specialization in Marketing program is delivered in an online format ideal for working professionals, conveniently featuring six start dates each year. Choose the start date that best fits your goals.
Upcoming Start Dates
12/31/25
Next Application Deadline
1/17/26
Start Classes
| Term | Start Date | Application Deadline | Document & Financial Aid Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Fall II | 10/18/25 | 10/1/25 | 10/8/25 | 10/14/25 | 10/16/25 | 12/12/25 |
| Spring I | 1/17/26 | 12/31/25 | 1/7/26 | 1/13/26 | 1/15/26 | 3/6/26 |
| Spring II | 3/21/26 | 3/4/26 | 3/11/26 | 3/17/26 | 3/19/26 | 5/8/26 |
| Summer I | 5/11/26 | 4/22/26 | 4/29/26 | 5/5/26 | 5/7/26 | 6/22/26 |
| Summer II | 6/27/26 | 6/10/26 | 6/17/26 | 6/23/26 | 6/25/26 | 8/8/26 |
| Fall I | 8/29/26 | 8/12/26 | 8/19/26 | 8/25/26 | 8/27/26 | 10/16/26 |
| Fall II | 10/24/26 | 10/7/26 | 10/14/26 | 10/20/26 | 10/22/26 | 12/18/26 |
Admissions
Applying for this BSBA in marketing is simple
- Complete the online bachelor's degree program application
- $40 application fee
- Official transcripts from all previously attended and current colleges
Admission to the online marketing bachelor's is based on a variety of factors including previous work in other undergraduate programs.
Transfer students who have attempted at least 30 semester hours in courses at accredited institutions will be automatically admitted to SIUE and eligible for entry to major provided they have earned a minimum cumulative 2.0 GPA (on a 4.0 scale) in coursework at the accredited school(s) previously attended.
The successful completion of College Algebra with at least a C or higher is strongly recommended.
Currently, SIUE does not provide online AOP courses for most General Education requirements. The AOP program is intended for students who have completed most or all general education courses prior to being admitted to the AOP program.
Pathways for students with less than 30 credit hours
Transfer students who have attempted fewer than 30 semester hours must meet different transfer admission criteria. Please see additional policy requirements and contact the School of Business at [email protected].
Progression
Once students have completed ENG 101, ENG 102, MATH 120, ACS 101, ECON 111, ECON 112 and CMIS 108 with at least a grade of C or higher in each course and have an SIUE GPA 2.25 or higher, they will be classified as a Business Administration (BSBA) major with a specialization.
Retention
Students who fail to maintain at least a 2.25 cumulative SIUE GPA will be placed on School of Business probation. Students will be notified when they are not meeting the cumulative GPA retention standard and will be informed of the timeframe allowed to improve their GPA. Students who do not meet retention requirements for two consecutive terms will be removed from the School of Business.
All required documents (e.g., official transcripts) should be sent to the following address:
Office of Admissions
Campus Box 1047
Edwardsville, IL 62026-1047
Electronic official transcripts should be submitted to [email protected].
Courses
Take a look at the courses offered in your online marketing degree
The BSBA – Marketing online curriculum is comprised of 120 credit hours, including 51 credit hours of business administration major courses and 15 credit hours consisting of required and elective courses. Additionally, students may also have to complete other general education and/or elective course requirements to achieve graduation requirements. See link for full degree requirements.
What is information systems for business?
Information systems for business combine technology, processes, and people to manage organizational data, support decision-making, and enable effective communication across business functions. These systems help companies process information, automate workflows, and gain competitive advantages through technology.
Upon successful completion of the course, the student will be able to:
- Recognize information technology as it applies to today's complex business environment
- Identify IT systems required to support business processes, complex information flow, and organizational communication needs including managerial decision support approaches and tools
- Apply skills in managing group projects delivering business presentations and reports
What is financial management?
Financial management involves planning, organizing, and controlling financial resources to achieve business objectives. It encompasses analyzing financial statements, evaluating investment opportunities, managing corporate capital structure, and making strategic decisions about how to allocate resources to maximize shareholder value.
Upon successful completion of the course, the student will be able to:
- Describe the major forms of businesses and markets, the process of value creation and corporate governance, and the inherent challenges
- Analyze the components of the financial statements to make business decisions
- Demonstrate the relationship between time, money, and interest rates, and the factors affecting the cost of money through computations
- Evaluate the types of stocks and bonds and their relevant characteristics and factors for intrinsic valuation
- Estimate the relationship between risk and return and assess the firm's cost of capital
- Estimate relevant cash flows, and appraise project value in order to allocate capital
What is professional career development in business?
Professional career development encompasses building essential skills for career success including ethical decision-making, professional branding, networking, and interview preparation. This foundational course helps students transition from academic learning to professional practice by developing their personal brand and career readiness skills.
Upon successful completion of the course, the student will be able to:
- Identify the basics of ethical behavior and decision making
- Prepare for a professional career search, which includes designing a profile for LinkedIn
- Prepare for a professional career search by practicing interview skills
What professional skills do business graduates need?
Successful business professionals need a combination of technical competencies and soft skills including financial literacy, business etiquette, networking abilities, and professional communication. This course develops the interpersonal and professional skills essential for navigating workplace environments and building successful careers.
Upon successful completion of the course, the student will be able to:
- Analyze professional business environment expectations and demonstrate understanding through case studies or discussions
- Develop personal financial management behaviors by creating and following a detailed financial plan
- Demonstrate growth in using interpersonal skills through role-playing and written assessments
- Perform successful interviewing techniques in mock interview sessions with feedback
- Exhibit proper dining etiquette in simulated job interviews and other business and social events
- Execute effective networking skills by attending networking events and reflecting on the experience
What does the business environment consist of?
The business environment encompasses all external and internal factors that affect how organizations operate, including economic conditions, competitive forces, ethical considerations, and stakeholder relationships. Understanding this environment enables managers to make informed decisions, identify opportunities and threats, and develop effective business strategies.
Upon successful completion of the course, the student will be able to:
- Analyze key management principles and apply them to business situations
- Demonstrate business writing skills with clear, organized, concise, and purposeful messages
- Assess differences in audience, situation, and purpose in a professional manner
- Prepare formal business presentations and written assignments
- Recognize issues in the business environment related to professionalism, personal ethics, and honesty
- Explain the information needed to address a business problem and make a decision
How to manage group projects?
Managing group projects involves applying fundamental techniques for successful collaboration, including task coordination, meeting facilitation, conflict management, and effective communication strategies. This course teaches students how to navigate individual differences, practice decision-making in team settings, and employ organizational behavior concepts to solve management problems collaboratively.
Upon successful completion of the course, the student will be able to:
- Employ fundamental techniques for successful group projects that will be integrated throughout the School of Business undergraduate curriculum
- Demonstrate effective practices in completing one's task assignments and cooperating with others
- Demonstrate best practices for effective meetings, in the role of meeting leader or meeting participant
- Model effective organizational behavior concepts (i.e. conflict management, effective communication strategies, accepting and managing individual differences, and decision making) in a group setting
- Evaluate management problems and apply organizational behavior concepts to solving them
What is strategic management?
Strategic management is the process of analyzing competitive environments, formulating long-term organizational strategies, and implementing plans to achieve sustainable competitive advantage. It integrates insights from all business functions to create coherent strategies that position organizations for success in dynamic markets.
Upon successful completion of the course, the student will be able to:
- Assess the business landscape facing the firm and the origin of competitive advantage
- Develop the capability to apply and evaluate analytical tools, concepts, and theories in strategic management so that students can formulate scientific and theoretically based strategies and recommendations
- Develop the ability to integrate knowledge across various business disciplines and apply it to real-world business problems
- Develop the capability to clearly and persuasively communicate ideas on business issues and problems through oral and written media
What is marketing?
Marketing is the process of creating, communicating, and delivering value to customers through strategic planning and execution of the marketing mix (product, price, place, and promotion). Effective marketing identifies customer needs, segments target markets, and develops integrated strategies to build lasting customer relationships and drive business growth.
Upon successful completion of the course, the student will be able to:
- Analyze of the concepts of marketing and how marketing works in today's business; also to identify the environmental forces affecting a marketer's business
- Identify the marketing concept and marketing mix utilized to build desire
- Identify/segment the target market(s) for a product, service or idea
- Define the key components of a distribution strategy for a product, service or idea
- Enumerate and apply a basic promotion mix for a product, service or idea
- Define the fundamental elements of a pricing strategy for a product, service or idea
What is operations management?
Operations management involves designing, overseeing, and improving the processes that create and deliver goods and services. It focuses on maximizing efficiency, maintaining quality standards, optimizing resource utilization, and ensuring customer satisfaction through systematic management of production and service delivery systems.
Upon successful completion of the course, the student will be able to:
- Explain key concepts of operations management and their application in creating goods and services
- Analyze operational processes to identify areas for improvement in efficiency, quality, and resource use
- Apply operations management techniques to optimize performance in real-world business scenarios
- Evaluate the effectiveness of operational strategies to enhance cost, quality, and customer satisfaction
What is financial accounting?
Financial accounting is the process of recording, classifying, and reporting financial transactions to produce standardized financial statements for external users. Following Generally Accepted Accounting Principles (GAAP), financial accounting provides stakeholders with transparent information about a company's financial position, performance, and cash flows.
Upon successful completion of the course, the student will be able to:
- Prepare, analyze and comprehend the contents in the four basic financial statements (Income Statement, Statement of Retained Earnings, Balance Sheet, and Statement of Cash Flows)
- Complete the accounting cycle (trial balance > journal entries > adjusted trial balance > adjusting entries > adjusted trial balance > financial statements > closing entries) for both a service and merchandising company
- Learn and apply GAAP inventory cost methods including FIFO, LIFO and weighted-average, GAAP rules related to Accounts Receivable, GAAP rules for fixed assets and depreciation, and GAAP for short and long-term liabilities including contingent liabilities and bonds
- Read, analyze and comprehend a company's financial statements by using ratio analyses
What is managerial accounting?
Managerial accounting provides internal financial information and analysis to help managers make informed business decisions. Unlike financial accounting, which focuses on external reporting, managerial accounting emphasizes cost analysis, budgeting, performance measurement, and planning tools that support operational and strategic decision-making within organizations.
Upon successful completion of the course, the student will be able to:
- Calculate product costs using job costing, process costing, absorption costing, and variable costing
- Calculate and interpret managerial accounting information and models
- Identify financial strengths and weaknesses within a company
- Prepare and interpret planning documents and information
What is macroeconomics?
Macroeconomics is the study of economy-wide phenomena including inflation, unemployment, economic growth, and the impact of government policies on national economies. It examines how monetary and fiscal policies influence business cycles, international trade, and overall economic performance that affects all businesses and consumers.
Upon successful completion of the course, the student will be able to:
- Interpret unemployment and inflation data and how that data is collected and computed
- Derive and synthesize the components of the National Income Accounts, especially GDP
- Identify the frequency of business cycle phases
- Examine the roles of monetary policy and fiscal policies, their tools, and the advantages and drawback of each policy
- Understand the role of trade and international currency exchange in the world economy
What is microeconomics?
Microeconomics analyzes how individuals, households, and firms make decisions about allocating scarce resources. It examines supply and demand dynamics, pricing mechanisms, market structures, and how economic incentives influence behavior in specific markets, providing essential tools for business decision-making.
Upon successful completion of the course, the student will be able to:
- Describe how consumers and firms behave in a market economy
- Identify how prices, wages, and market structure impact decisions in everyday life
- Describe the relationship between incentives, prices, and economic costs
- Predict outcomes given a change in the market environment
What is college algebra used for in business?
College algebra provides the mathematical foundation for business analysis including solving equations, graphing functions, and understanding relationships between variables. These skills are essential for financial modeling, cost analysis, break-even calculations, and quantitative decision-making in accounting and business contexts.
Upon successful completion of the course, the student will be able to:
- Solve and apply linear, quadratic, polynomial, radical, and rational equations and inequalities
- Graph and interpret graphs of linear, power, root, absolute value, polynomial, and rational equations
- Graph functions using basic transformations
- Identify the sum, difference, product, quotient, composition, and inverse of functions
- Solve systems of linear equations using algebraic and matrix methods
- Use mathematical vocabulary and symbols in order to understand, interpret, and represent mathematical information
What are mathematical methods for business analytics?
Mathematical methods for business analytics apply quantitative techniques including linear functions, optimization, and exponential models to solve real-world business problems. These methods enable data-driven decision-making in areas such as demand forecasting, revenue optimization, investment analysis, and financial planning.
Upon successful completion of the course, the student will be able to:
- Analyze linear functions, especially as they relate to forming supply and demand functions
- Solve systems of linear equations, especially as they are related to a business problems involving unknown investment amounts
- Locate the vertex of a quadratic function and interpret it in terms of a business context
- Form and solve total revenue and profit functions. Emphasis will be placed on starting with a demand function
- Solve equations involving common and natural logarithms. Apply this knowledge to solve compound interest problems, sales decay problems and demand function problems
What is statistical analysis in business?
Statistical analysis in business involves collecting, organizing, analyzing, and interpreting data to support evidence-based decision-making. Using tools like Excel, business professionals apply statistical methods including hypothesis testing, probability distributions, and regression analysis to identify patterns, test assumptions, and forecast outcomes.
Upon successful completion of the course, the student will be able to:
- Use Excel to describe a business data set using appropriate numeric and graphical methods.
- Identify and use appropriate probability distributions to answer questions as part of a business application and present the answers in clear business language.
- Identify and perform appropriate parametric hypothesis tests using business data to answer questions as part of a business application and to present the results and implications of the results in clear business language.
- Identify and perform appropriate hypothesis tests for relationships between variables as part of a business application and to present the results and implications of the results in clear business language
What is business ethics and corporate social responsibility?
Business ethics and corporate social responsibility examine how organizations interact with stakeholders including employees, customers, communities, and society at large. This field addresses moral decision-making in business, the psychological and cultural factors influencing ethical behavior, and how companies balance profit objectives with social and environmental responsibilities.
Upon successful completion of the course, the student will be able to:
- Exhibit an understanding of business’s interaction with dynamic political, international, economic, legal, and social forces
- Demonstrate an understanding of the psychological and sociological factors affecting ethical organizational behavior
- Analyze morally relevant decisions
- Demonstrate an ability to reason through complex business cases
- Demonstrate an understanding of principle normative approaches to ethics
- Understand sub-cultural influences in the U.S. and international cultural influences on corporate social responsibility and ethical behavior
What is marketing research?
Marketing research examines methods for collecting, analyzing, and interpreting data to address marketing questions and managerial problems. This course covers research design, data collection methodologies, and analytical techniques while developing skills to facilitate evidence-based decision-making that serves both business objectives and consumer needs.
Upon successful completion of the course, the student will be able to:
- Recognize the evolving structure and role of marketing research in the lives of businesses and consumers
- Examine the necessity and overall goals of marketing research projects
- Design appropriate methods for achieving research objectives
- Collect information to address research questions and managerial problems
- Interpret findings from data to facilitate managerial decision-making
What is advanced marketing management?
Advanced marketing management integrates comprehensive marketing knowledge to develop strategic solutions for complex business challenges. This capstone course applies marketing concepts through hands-on activities, environmental analysis, strategy development, research-driven insights, and metrics evaluation to create value for customers and achieve organizational objectives.
Upon successful completion of the course, the student will be able to:
- Integrate knowledge from marketing principles, research, consumer behavior, personal selling, and related coursework to develop comprehensive marketing solutions
- Apply learned marketing concepts through hands-on activities that address real-world challenges
- Analyze the marketing environment, identifying opportunities, challenges, and target markets effectively
- Develop marketing strategies and actionable plans that align with organizational goals and leverage the marketing mix to solve problems and achieve objectives
- Conduct marketing research to generate insights and using findings to create value for customers and stakeholders
- Evaluate marketing metrics and analytics to measure campaign success and optimize future strategies
What is marketing on the internet?
Marketing on the internet examines digital and social media marketing strategies, platforms, and best practices for engaging consumers online. This course explores various social media forms, integration with traditional marketing methods, consumer behavior in digital contexts, and practical applications of social media marketing in personal and professional settings.
Upon successful completion of the course, the student will be able to:
- Able to describe different forms of social media, including strengths and weaknesses from a marketing standpoint
- Capable of understanding when, how much, and how often social media should be used in conjunction with (or in place of) traditional marketing methods
- Aware of how to extend consumer behavior and marketing research theories to social media marketing
- Able to apply social media marketing in personal and professional contexts
What is product and brand management?
Product and brand management focuses on building strong brands, managing product lines, and leveraging brand equity for long-term business success. This course examines brand-building strategies, equity development, product lifecycle management, new product development processes, and strategic adjustments to maximize profitability over time.
Upon successful completion of the course, the student will be able to:
- Identify the advantages associated with creating strong brands and product lines
- Summarize how marketers build brands and brand equity
- Connect how brand and product managers leverage brand equity to build future business
- Assess and analyze how marketers adjust brand and product strategies over time to maximize long-term profitability
- Compare and contrast strategies and phases of new product development
What is sports marketing?
Sport marketing applies marketing principles to the unique sports and events industry, addressing specialized opportunities, challenges, and target markets. This course develops understanding of sports marketing concepts, market segmentation strategies, and strategic planning approaches specific to promoting sports organizations, athletes, events, and related products.
Upon successful completion of the course, the student will be able to:
- Develop an understanding of sports and event marketing concepts
- Identify marketing opportunities and issues that are prevalent in Sports marketing
- Identify and segment the various target markets in sports marketing
- Apply course concepts and content to the development of a strategic sport marketing brief
What is advertising policy and management?
Advertising policy and management examines strategic advertising development, implementation, and ethical considerations in global markets. This course analyzes advertising strategies, creative thinking processes, communication competencies, ethical principles, competitive positioning, and comprehensive campaign planning to effectively reach target markets and achieve marketing objectives.
Upon successful completion of the course, the student will be able to:
- Analyze skills in advertising and the global marketplace
- Develop and implement advertising strategies with advertising tasks, creative thinking, and communication competencies
- Apply advertising and marketing competencies from previous core business courses
- Recognize components of ethical principles, sound values, and socially responsible marketing decisions
- Apply strategic thinking to a product, brand, or service: its positioning the marketplace; its long-term direction; its competitive situation; the feasibility of its current strategy; and its opportunities for gaining a market share
- Demonstrate advertising strategies, including target markets, and critical analysis of advertising functions
What is consumer behavior?
Consumer behavior examines the psychological, social, and economic factors influencing how individuals make purchasing decisions and interact with products and services. This course investigates theoretical models of consumer decision-making processes and integrates these frameworks into practical marketing applications from both theoretical and applied perspectives.
Upon successful completion of the course, the student will be able to:
- Gain an understanding of these activities through the investigation and integration of several theoretical models
- Interrelate these activities and processes into the overall marketing framework from both theoretical and practical perspectives
Also available:
See our other online undergraduate degree programs.
