Master of Science in Marketing Analytics and Insights Online
Bridge the gap between marketing, data analytics and research. Learn how to extract and deploy actionable insights that can influence consumer behavior and overcome real-world business challenges.
Enrollment for our accelerated online business programs is open. Get started today!
Program Overview
Prepare for future roles with a Master of Science – Marketing Analytics and Insights
$16,702.50
Total Tuition
as few as 16 months
Program Duration
30
Credit Hours
Position yourself at the forefront of the marketing evolution. Emphasizing applied learning, the AACSB-accredited Master of Science in Marketing Analytics and Insights online program gives you both a foundational knowledge of analytics and the ability to develop data-based insights that drive real-world performance and results.
Gain key research credentials valued in the private, public and non-profit sectors. Master’s in marketing analytics online courses include quantitative and qualitative research, data visualization, consumer insights, and customer relationship management. Enhance your portfolio and gain immediately applicable skills in a capstone project that can be focused on your current role for even greater career relevancy.
In this marketing analytics online program, you will learn to:
- Adopt a holistic perspective toward the use of data to understand customers, evaluate marketing performance and inform business decisions
- Build expertise in analytics, market and consumer insights, research design and interpretation, data-driven decision-making frameworks, cross-functional project management, and client-facing experiences
- Design research, visualize and interpret data, and develop actionable insights relevant within organizational contexts
- Utilize quantitative and qualitative research strategies and methodologies, including surveying, sampling and measuring to uncover consumer patterns, motivations and perceptions
- Use segmentation, positioning and behavioral analytics to understand and predict consumer behavior and decision-making
- Adopt a holistic perspective toward the use of data to understand customers, evaluate marketing performance and inform business decisions
- Build expertise in analytics, market and consumer insights, research design and interpretation, data-driven decision-making frameworks, cross-functional project management, and client-facing experiences
- Design research, visualize and interpret data, and develop actionable insights relevant within organizational contexts
- Utilize quantitative and qualitative research strategies and methodologies, including surveying, sampling and measuring to uncover consumer patterns, motivations and perceptions
- Use segmentation, positioning and behavioral analytics to understand and predict consumer behavior and decision-making
Marketing analytics career opportunities:
- Marketing Research Analyst
- Consumer Insights Analyst
- Market Analyst / Marketing Analyst
- Project Manager (Market Research / Insights)
- Client Services or Account Manager
- Marketing Data Analyst
- Business Intelligence / Marketing Strategy Analyst
- Customer Experience (CX) Analyst
- Sales Roles in Research Organizations
- Marketing Research Analyst
- Consumer Insights Analyst
- Market Analyst / Marketing Analyst
- Project Manager (Market Research / Insights)
- Client Services or Account Manager
- Marketing Data Analyst
- Business Intelligence / Marketing Strategy Analyst
- Customer Experience (CX) Analyst
- Sales Roles in Research Organizations
The School of Business at SIUE is accredited by the Association to Advance Collegiate Schools of Business (AACSB International) and is one of only 2% of business colleges and universities worldwide to hold dual accreditation for business and accounting. The School has been accredited since 1975. The next AACSB re-accreditation visit is scheduled for 2027.
Tuition
Benefit from our budget-friendly tuition
Tuition for the marketing analytics online master’s is the same for in-state and out-of-state students. All fees are included.
$556.75
Per Credit Hour
$1,670.25
Per 3 Credit-Hour Course
$16,702.50*
Total Tuition
If you are applying for financial aid, please use Federal School Code 001759. For more information, please contact our financial aid office by calling 618-650-3880 or emailing [email protected].
*Tuition includes all fees and is subject to change without notice. The University reserves the right to increase tuition and fees at any time.
Calendar
Check our calendar to see how quickly you can begin
The MS in Marketing Analytics and Insights program is delivered in an online format ideal for working professionals, conveniently featuring multiple start dates each year. Choose the start date that best fits your goals.
Upcoming Start Dates
8/12/26
Next Application Deadline
8/29/26
Start Classes
| Term | Start Date | Application Deadline | Document & Financial Aid Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Fall I | 8/29/26 | 8/12/26 | 8/19/26 | 8/25/26 | 8/27/26 | 10/16/26 |
Admissions
Apply easily to this online marketing analytics master’s
Admission to the marketing analytics online master’s is based on a variety of factors including undergraduate grade point average (GPA), professional resume and previous work in other graduate programs.
Register quickly and easily – here’s what you need to know
- Graduate School application and $40 fee
- Submission of all postsecondary academic transcripts
- Successful completion of a bachelor’s degree prior to enrollment
- Minimum GPA of 2.50 in undergraduate coursework and a minimum cumulative GPA of 3.0 in any graduate coursework*
- Current resume demonstrating detailed post-bachelor's degree professional work experience
- All applicants with foreign academic credentials whose first language is not English must demonstrate adequate English language proficiency in advance of admission
- Proof of English Proficiency: requirements are minimum Level 4 (equivalent to TOEFL iBT 79), IELTS (6.5) or equivalent
*Applicants with a cumulative GPA of 2.75 or lower in undergraduate coursework may be required to submit recent GMAT or GRE scores after initial review of the application.
Admission is selective. The program, at its discretion, may request GMAT or GRE test scores, other supporting documents, or interviews that demonstrate the applicant’s ability to successfully pursue an MS Marketing Analytics and Insights degree.
Program application materials may be uploaded during the application process, but official transcripts must be sent directly from the school attended. Please contact the Graduate Admissions office with questions regarding the application submission process at [email protected].
Review the SIUE Admissions Policy for more information.
All required documents (e.g., official transcripts) should be sent to the following address:
SIUE Office of Graduate and International Admissions
Campus Box 1047
Edwardsville, IL 62026-1047
Electronic official transcripts should be submitted to [email protected].
Have a question? Call us at 877-244-4661.
Courses
Explore your marketing analytics degree online courses
The MS in Marketing Analytics and Insights online curriculum is comprised of 30 credit hours, including 27 credit hours of core courses and three credit hours of electives.
Also available online:
See our other online business degree programs.
