Every business professional should understand human behavior and motivators — whether in a leadership role or as a colleague. The human element of business success involves an organization’s people. An efficient and successful leader can diminish a team’s weaknesses while benefiting from its strengths.
While many companies focus on efficiency, strategy, processes and technology, they sometimes overlook the human aspect of success and do not prioritize the energy that individuals provide. For a company to be successful, it needs to emphasize its unique human element.
The online Master of Business Administration (MBA) program at Southern Illinois University Edwardsville (SIUE) highlights the importance of the human element of business. It advances technical skills and exposes students to the behavioral components and human factors impacting managerial effectiveness. As a result, students in this online program can gain critical information and skills to make effective managerial decisions and apply those learnings across a broad range of leadership roles.
What Is the Human Element of Business?
One of the most important elements of a successful business is its people. Using the most advanced technology is nothing without human expertise and creativity. A company will benefit when those in leadership positions manage their team in ways that keep the company profitable and efficient. Leaders benefit from personalization and compassion, as do individual colleagues, clients and teams.
Encouraging and nurturing the human element is a crucial aspect of any business. Companies are run by and marketed toward people. By incorporating the human element into advertising, marketing, promotion and communication, a business can share information with its target audience in a personal and intimate way.
Adding a personal touch to connect with their audience by being relatable and accessible prevents an organization from appearing disconnected and sterile. There are numerous ways to generate the human element within a business. However, achieving a healthy working environment and building relationships with potential customers takes time and effort. Below are a few ways to strengthen the human element for any business:
Make the business relatable. Sharing the company’s origin story and being open about previous business failures can be a powerful way to relate to existing and potential customers. In addition, being honest with struggles can provide common ground that makes an organization relatable and a brand from which customers want to purchase products and services.
Develop a personal relationship with customers. By using strategic communication, customers can feel like they know the business owner on a first-name basis. This familiarity creates brand loyalty and a sense of value. When customers feel valued and appreciated, they’re more likely to recommend the services or products of a business to others.
Be consistent. Finding a consistent voice for advertising, marketing and on social media platforms is vital. Developing a consistent and reliable voice for communication and engagement to talk with the customers instead of at them is a refreshing change from traditional advertising.
About Southern Illinois University Edwardsville’s Online MBA Program
SIUE’s accelerated online degree program emphasizes real-world experiences by sharpening the ability to apply models and skills across numerous disciplinary areas. Students can also shape their degrees with various electives to fit their professional goals and interests.
Key program courses regarding the human element in business include Negotiation and Interpersonal Skills for Managers, Seminar in Human Resource Management and Customer Relationship Management. Graduates are qualified to pursue careers such as sale director, marketing director, human resources director, chief executive officer and finance manager.
Learn more about Southern Illinois University Edwardsville’s online MBA program.
