Dr. Yuping Zeng, Associate Professor

"Understand the expectations and develop a time management strategy."

Degrees Held:

  • Ph.D. in Strategic Management and International Business – Peking University, 2007
  • M.A. in Economics – Dongbei University of Finance and Economics, 2002
  • B.A. in Urban Economics – Dongbei University of Finance and Economics, 1999

Career Highlights:

  • Received tenure in 2016
  • Published articles in journals such as the Journal of International Business Studies, Journal of Management Studies, and Management International Review
  • Taught Strategic Management at the MBA level in multiple formats (weekend, 10-week face-to-face, 8-week hybrid, 8-week online)
  • Developed an MBA elective course and taught it in multiple formats (10-week face-to-face, 8-week hybrid, 8-week online)
  • Taught undergraduate Strategic Management face-to-face, in a flipped class format and a pure online format

In which online degree program do you teach?

Master of Business Administration

  • What types of projects can online students expect in your courses?

    • Strategic Management: discussion board, quizzes, simulation, video presentation
    • Competing in Emerging Markets: discussion board, research papers, video presentation
  • What do you want students to learn in these courses? What is the expected learning outcome?

    Strategic Management: student will develop skills in (1) industry and competitive analysis in a global environment; (2) understanding how firms can develop and sustain competitive advantage using ethical decision-making; (3) understanding how individual and organization context affects strategy formulation and implementation.

    Competing in Emerging Markets: students will develop skills in (1) recognizing characteristics of the business and institutional environments that distinguish emerging markets from developed countries; (2) evaluating the business and institutional environments of a particular emerging market using both quantitative and qualitative methods; (3) identifying the opportunities and challenges associated with doing business in emerging markets; (4) identifying strategies that allow firms to navigate the challenges and opportunities in emerging markets; (5) applying theoretical concepts and analytic tools to solving management issues in the context of emerging markets.

  • When did you start teaching?

    Spring 2007

  • What advice would you give to those considering this online program?

    Understand the expectations and develop a time management strategy.

  • Tell us something interesting about yourself that your students might not know about you.

    I almost completed the CPA exam in China before I decided to go to my Ph.D. program. That experience seems to be unrelated to my current profession, but is actually very helpful because I teach Strategic Management and need to have a basic understanding about financial numbers. The takeaway is that everything you learn will be useful at some point.

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